Everyday Giving

It is often said that India is a nation of everyday givers, because culturally we are attuned to supporting our familial and social and community networks. However, this concept has largely stayed outside the philanthropic space.

Today, more than ever, there are a plethora of digital everyday giving platforms that leverage the hyper-connectivity of the digital space. We believe that non profit organisations need to recognise the link between their communities of support and their funding; non-profits should be supported by philanthropic groups and done so in a way that incentivises the building of their communities of support, networks, impact, and organisational capacities.